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A Quarter of Strategic Execution & Sustainable Growth in the Creative Sector

HR Consulting and Business Development Firm, Lagos Nigeria

A creative entrepreneur in the lifestyle and content space partnered with GOHLD to navigate a season of transition. The business had grown organically but was now facing operational bottlenecks and a lack of structure. Over the course of a quarter (3 months), GOHLD provided holistic business consulting, HR advisory, and development strategy to stabilise the foundation and prepare for scalable growth.

The Challenge

The client expressed key concerns around:

  • Disorganisation in day-to-day workflows and execution
  • Difficulty transitioning from solopreneur to team leader
  • Lack of defined processes for onboarding, delivery, and feedback
  • Inconsistent revenue due to limited business development efforts

These challenges are common among fast-growing creative businesses—but they require specialised business strategy consulting to solve effectively.

GOHLD’s Approach

Our team approached this partnership with a hands-on, collaborative mindset. We focused on executional excellence while staying aligned with the client’s personal values and business vision.

Our consulting engagement focused on three areas:

  • Strategic business consulting to define the roadmap for internal and external growth
  • HR consulting to build systems of delegation, feedback, and accountability
  • Business development services to strengthen offers, attract ideal clients, and increase consistency in revenue generation

We began by mapping out the client’s current process, identifying critical leaks, and designing simplified workflows. We then helped implement:

  • A goal-based quarterly strategy with clear KPIs
  • Defined roles and responsibilities to reduce burnout
  • Client onboarding templates and communication scripts
  • Strategic offers and pricing adjustments to improve conversion

Execution Framework

GOHLD implemented a results-driven 3-month framework that included:

  1. Business Mapping & Audit – Documented the current operations, customer journey, and service pipeline
  2. HR Process Development – Introduced internal SOPs, task trackers, and feedback loops.
  3. Offer Optimisation – Refined service offerings to better suit the ideal audience and improve profitability.
  4. Sales & Client Strategy – Provided scripts, workflows, and strategies to close more deals and increase referrals

We also ran accountability check-ins every two weeks to track progress and adjust strategies as needed.

Results

  • Created and implemented clear internal processes, improving team coordination by over 40%
  • Introduced structured HR systems that helped streamline delegation and performance monitoring
  • Business development improvements led to better client retention and higher-quality inquiries
  • Delivered tangible growth momentum that continues beyond the initial engagement

Testimonial

“GOHLD demonstrated exceptional attention to detail, provided valuable strategies, and diligently executed each one. I worked with them for a quarter, and they consistently maintained a high level of professionalism while staying committed to helping my business grow.”

Conclusion

Through clear strategy, HR structure, and a focus on business development, GOHLD helped the client move from disorganised hustle to strategic growth. This project illustrates the transformative power of thoughtful consulting for creative entrepreneurs ready to scale sustainably.

Want Similar Results?

At GOHLD, we offer tailored business strategy consulting, HR consulting, and business development services to help creative businesses scale with clarity and confidence.

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Growth starts with the right strategy. Gohld helps you optimize, scale, and stay ahead